Below are some proposed stick packet designs created for YRBA, a natural Yerba Mate Energy drink startup company.
YRBA Brand Designs
STICK PACKETS
Central to these designs is the imperative need for clear flavor differentiation within a cohesive layout across all packets. Presented below are examples showcasing the Orange and Blackberry flavors.
The use of the explosive powder burst in these designs are used to signify the burst of energy the customer will receive from using the product. These designs convey a sense of energy.
This design was created to evoke the solubility of the YRBA powder, as the logo fades into a gradient- much like the YRBA powder in the customer’s drink. YRBA offers the smoother hydration and caffeination experience compared to other brands.
The liquified type on these packages are also used to evoke a sense of energy and motion, aimed to mirror what the customer would feel if they were drinking YRBA. The juice imagery also denotes an energized and refreshing experience.
LOGOS
In the process of designing these logos, there were significant challenges related to subtle variations that influenced their reception. Some iterations incorporate a tagline, while others omit it, underscoring the careful balance required to achieve a visually compelling result. Other variations include embossment, gradients, and varying line weights.