/ ASSETS

The secondary logo for Skigh is the large leaf on the side of the package. This leaf would be used largely to add visual context as to which flavor a customer was buying, while also enforcing the blend of open space and THC
The circles featured on the package serve as a quick visual of the amount the customer is getting, while also serving as a way to again confirm the flavor and serve as an interesting visual asset.

TYPE \ 

The main logo typeface was chosen due to its serifs, which promote a sense of motion flow. The kerning was modified so all the letters gelled together to truly capture a single entity of motion. The font is also embossed, with a galaxy embedded in the wordmark. 
The secondary typeface is Futura, which is used across all other brand materials, both web and digital. Various fonts are used, including Futura Bold, Book, Demi, and Oblique.

COLORS \ 

All colors were chosen with a pastel palette in mind, which goes in line with the matte packaging aspect, as well as the calming effect pastel evokes.

 / mockups

PACKAGING \ 

The packaging design for  SKIGH products includes rounded cutouts, with a off-white matt box underneath which helps to evoke a sense of calm with the gentle curves as well as allude to the idea of a threshold opening to the product. Both the tagline and word mark are used in the design to add texture and enforce the brand.

 / MERCHANDISE

Skigh aims to be both a brand for unwind and to look cool doing so. The merchandise aims to elevate Skigh into a recognizable streetwear brand that conveys the notion of a relaxed lifestyle.