SKIGH SPEC BRAND
ASSETS
The secondary logo for Skigh is the large leaf on the side of the package. This leaf would be used largely to add visual context as to which flavor a customer was buying, while also enforcing the blend of open space and THC
The circles featured on the package serve as a quick visual of the amount the customer is getting, while also serving as a way to again confirm the flavor and serve as an interesting visual asset.
TYPE
The words “above the rest” are going across the package vertically, which serves as Skigh’s tagline. It also adds depth to packaging and keep the customer’s attention in the overall visual.
The main logo typeface for Skigh Brand is MAZREHA. This typeface was chosen due to its whimsical serifs, which also promote a sense of motion flow. The kerning was modified so all the letters gelled together to truly capture a single entity of motion. The font was also embossed, with a galaxy in the highlights. This was chosen due to Skigh’s brand name, as well as the opportunity to incorporate purple- a relaxing yet mysterious color. It is also meant to represent the other side of life Skigh can provide in terms of relaxation, as the black instantly changes to an open expanse of space, symbolizing how clear your mind will be after using the products.
The secondary typeface is Futura, which is used across all other brand materials, both web and digital. Various fonts are used, including Futura Bold, Book, Demi, and Oblique.
COLORS
There are many colors that can be used based on what flavor is being marketed, however, the consistent aspect in all of them is that they are more of a pastel palette, with clear contrast between the primary and secondary colors.
PACKAGING
The packaging design for all SKIGH products will include rounded cutouts on matte paper sleeves, which helps to evoke a sense of calm with the gentle curves as well as allude to the idea of a threshold opening to the product- an idea that using Skigh products attempt to evoke. Both the tagline and word mark are used in the designs to add texture and a sense of mystique to each design.
MERCHANDISE
Along with simply a THC brand, Skigh is a perceived lifestyle as well. All merchandize is from recycled material, reinforcing the notion that it is a step above the rest, both environmentally and quality-wise. Skigh promotes a creative lifestyle and aims to achieve the creative flow in the design on each piece of merchandise, symbolizing both a rising as well as a flowing motion.
The design for the merchandise is also meant to resemble a wave when seen from far away, and aims to become a recognizable primary logo for the clothing side of the brand.