The logo for LOOP is stylized in a looping, interconnected font that clearly conveys connectivity.. The three circles found within the logo signify the three days over which the festival takes place.. The  primary logo is metallic and 3D, which is just one of many different stylings that could be used on marketing materials.. The lighting and metallic aspect of the logo allows more creative lighting situations with the logo as well as wider integration opportunities into different designs and mediums while adding depth to the piece.

LOOP is a speculative music festival and lifestyle brand. LOOP provides events throughout the year, having special giveaways at their events to show off their latest merchandise. LOOP also provides opportunities for up-and-coming musicians in the form of educational forums and spots in the lineup for their various events throughout the year. This ties into the name LOOP, as the company helps artists to get their foot in the door- get in the loop- in an otherwise saturated industry. LOOP’s biggest and most well known event is a music festival every summer, where the biggest names in the industry come together to provide an incredible experience you shouldn’t miss!

BRAND

This LOOP billboard was created to evoke a sense of movement and excitement. The design is meant to convey the liveliness that comes with the LOOP Festival, while also remaining relatively clean in regard to white space and content. The circular assets also give the opportunity to create various motion graphics for this design to further highlight the energy of LOOP, both on social media and digital billboards

TICKETS

A key part of the LOOP Branding lies in the use of the circular assets seen on these tickets. The loops used add depth and motion to the graphics, while reinforcing the idea of connectivity within the LOOP community. The logo is used as a texture for the backdrop to make it more visually interesting and to maintain a cohesive branded design.

Proposed Day Pass card design

BILLBOARDS &

POSTERS

CHOICES

The LOOP logo is set in a white space to highlight the brand, and it is lit and shaded in a modern-retro way to solidify the brand image.

The gradient on the bottom was chosen to add depth to the poster, drawing the viewer’s eye to the pertinent information.

The blending of images with text and the use of overlay creates a cohesive and modern look. It also adds a sense of movement and excitement. Included is another example of using the LOOP logo as a visual element- this time in the form of a fogged glass effect.

The phrase "STAY IN THE LOOP" is repeated in smaller text around the edges, to create a border that reinforces the main message, without taking up too much space or making it too busy. “Stay in the Loop” is a campaign  for LOOP, encouraging people to subscribe to the brand and keep up with new events.

The poster incorporates a slightly distressed texture, giving it a gritty, urban feel. This texture also adds character and prevents the design from looking too polished, which is key in the LOOP brand.

The metallic loop included adds depth and is versatile asset that can be used in many different shapes, colors, and sizes- all that is needed is a visual loop to align with the brand image.

This poster continues to use the LOOP logo as the main focal point of the poster. Combining the metallic 3D version of the logo with the photo overlay adds a unique texture that draws the viewers eyes to it.

This design also invokes the loop assets seen in the other designs, this time stylized for contrast, and pushes the viewer to follow the lines around the entire graphic.

FESTIVAL HEADLINER POSTERS

DIGITAL ASSETS

MERCH

This is a mockup of a proposed packaging design that could be sent to customers, containing things like the festival asses, merch, or general swag.

SOFTWARE USED:

Adobe Illustrator

Adobe Photoshop