RAVENS CAMPAIGN
/ TICKETS
MEDIA BOX \
FURTHER
The cutout stadium seats is both a visual asset as well as an opportunity for using multiple cutout pieces within the box, which could be used as a unique souvenir. There are also opportunities to include trinkets in the box related to the campaign, including a Ravens branded quill, a wax seal stamp/magnet, or a desktop Ravens lamppost. DESIGN NOTES
The white space in these pieces signify a new chapter beginning with a new season, while also used to highlight key players and make the Ravens’ purple pop. The flames are included to add an energy to the players, and to symbolize the fire that has been lit within the organization for a successful season. The gold lettering and accents signify the gold standard the organization holds itself to.
/ GRAPHICS
signage \
THE TAGLINE
The tagline is a nod to the nickname of the Raven's home, M&T Bank Stadium. It serves as a confident command for fans to trust in the team to succeed, and conveys the confidence they have for the season to come./ POSTERS
These posters would come out weekly during the season. All posters are inspired by a work of Edgar Allen Poe, tying back into the original idea for the campaign. All posters will evoke the same gothic energy, while maintaining an exciting and fresh look, using colors to make the players pop. These posters could also feature landmarks and characteristics of the city to cement them as a celebration of Baltimore’s history and of the Baltimore Ravens.
